Sometimes Marketing Genius Isn’t About Storytelling

Posted in Marketing

Okay, let’s face it, I harp on storytelling. It’s the evolution of marketing from advertising to engaging. Got it. But the recent launch of a new app for smartphones, Mailbox(link is to Appstore page), illustrates that sometimes, creating an emotional engagement with your audience isn’t really about storytelling. It’s about demand (and a lot of marketing genius).

When the App is the Line

In most cases, when an application launches (even if it has a server-side component) peop...