I Really Should…And Why That Phrase Is Bad For Your Marketing

On Target by LarryLens at sxc.hu

You may have noticed that the people who need to learn something the most are the ones least interested in learning it.

The common phrase you’ll hear if promote your helpful idea to them?

“Yeah, I really Should Do That…”

If you hear this phrase, you’ve missed the mark. Sure, you’ve identified a need, and the people who have that need, but just because you’ve set up an archery target facing East, that doesn’t mean pointing your bow and arrow East will guarantee a h...