AMC Needs Someone New To Write Ad Copy

I recently visited an AMC theater for the first time in a while the other night to see Man of Steel with some friends. My wife went and bought a soda from one of the new multi-flavor coke machines they have there, and I got a bit of a surprise. Take a look below. Doesn’t it seem like AMC needs someone new to write ad copy?

After all, it seems hard for me to believe that someone in America might not know who Superman is. If they don’t, it seems fairly likely that English printed words might not be the best way to reach them.

Granted, maybe not everyone knows his birth name is Kal-El. Maybe not quite everyone knows he comes from Krypton, but I’m already starting to be pretty doubtful about that. Someone not knowing that he was raised in Smallville, Kansas by Jonathan and Martha Kent? Getting even harder to believe. However, when you get to his secret identity as Clark Kent, that’s just about the limit.

Frankly, if someone doesn’t already know that…they probably don’t want to know. Who is Superman? If you have to ask then you probably don’t care. I’m just saying, AMC only has so much ad space on this cup. It cost a lot of money to print. There had to have been a better Superman related message they could have some up with. Some ad copy person somewhere (or the executive who told them to do this) needs to find another job.