The future of principal-agent problems

At 7:03 p.m. on May 25, my dog went to the bathroom in front of the Chinese massage place up the block from my house in Park Slope, Brooklyn.

I was not there, but I know this is true because a “poop alert” popped up on my laptop, 22 miles away at a friend’s house. A poop alert is a little white-on-brown icon of a squatting dog with, yes, a small pile beneath its tail, superimposed on a map of the walk fed by GPS data from the walker’s phone and updated every few seconds.

In addition, I received a text message on my phone. “Barnaby has just pooped.”

I cannot say that I was relieved, exactly – certainly not the way Barnaby was – but the people behind the high-tech dog-walking company Swifto, progenitors of the poop alert, say that many of their customers take great comfort in exactly this sort of information.

“A very common problem that a lot of dog owners have is that they don’t know that their dog walker has actually walked their dog,” said Mohammed Ullah, Swifto’s 23-year-old chief executive. The alert, he said, “lets the owner know exactly where, for instance, the dog has actually used the bathroom.”

Here is more, and for the pointer I thank Vic Sarjoo.