The value of the pause?

…research suggests that taking breaks between episodes can increase your enjoyment.  Perhaps most amazingly, commercials can improve the experience of watching television.  Even entertaining shows start to drag after five to seven minutes, decreasing our enjoyment.  Commercials disrupt that adaptation process, so when the show comes back on, we can fall in love with Jim and Pam all over again.


The quotation is from Elizabeth Dunn and Michael Norton, Happy Money: The Science of Smarter Spending, and the underlying research is here.  I believe this hypothesis does not apply to me, nonetheless I am glad to season two of Borgen does not arrive until later in June.  I am never tempted by binge viewing, and in general I do not like to watch two episodes in a row.


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Published on June 07, 2013 12:28
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