why strong author branding = passion & soul (and should not be cause for despair)

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A writer's idea of what a writing career is has to change.

Jane Friedman said this in a webinar I attended recently, and I've been mulling it over ever since.

I'm also wondering if a writer's idea of what a brand is has to change.

I wrote about the importance of developing your author brand in my last post. Jane retweeted it (thank you Jane, you're fabulous) and I noticed that one of the responses was a tweet that said, This kind of thing makes me despair utterly.

So I wanted to stress t...