the online art of developing your author brand molecule global microbrand thing

1

People don't respond to marketing. They respond to vision.

2

In this engaging and well-written post, blogger Siddhartha states that "authors shouldn't have to be social media experts".

Writing and marketing are different, require different skillsets, and most artists just want to do their art anyway. So let the writers do the writing and the marketers do the marketing of it. The ideal would be a partnership between a writer and a social media expert.

And it makes a lot of sense.

And...