PR without Pitches

One of the projects I'm working on now that I'm most excited about is the Publishr ebook project. It's a fun experiment in digital publishing, a chance try a new way of editing, promoting, and releasing an ebook. You can read all of the details here.

We had our first team meeting over the weekend, and I was thrilled when there was an overwhelmingly warm response from the other team members to my desire to do PR without pitching.

When I say 'pitch,' I don't mean not have a tight, smart summary o...