Understanding Amazon Rankings — Debunking the Myths

There is a lot of confusion surrounding the Amazon ranking system. Pretty much every blog you visit, you’ll hear a different ‘take’ on whether a free book is as weighty as a paid book, whether the popularity lists are different to the bestseller lists, and excited tweets about receiving email adverts of author’s own works from Amazon.

The intention of this post is to debunk a few myths surrounding the Amazon rankings. Before I do, I’d like to once again credit David Gaughran for his in-depth d...