James Altucher: Why Did I Self-Publish?
James Altucher
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James Altucher, Author of “The Happiest Person Alive” or ”Trade Like Warren Buffett”, formerly published by such traditional houses as Wiley and Penguin wrote in one of his blogs:
Publishers claim they do a lot of marketing for you. That’s laughable. Publishers do nothing to help 95% of their authors to build their platforms and their own brands. This would increase author loyalty and make the lack of a meaningful advance almost worth it.
I’ll give you a quick example. I have published seven books with major publishers. The majority of books now are sold through Amazon. Not a single one of my former publishers told me I can log into:
Amazon’s Author Central
create an author’s page
link my author’s page to my blog
upload a Video
have my Twitter feed in there
have an FAQ in there
and all the other basic tools Amazon uses to market your book.
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James Altucher Book TRADE LIKE WARREN BUFFETT
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Why? These are the world’s biggest booksellers. Why wasn’t I told about a basic marketing platform that I could use? I just learned about it last week after writing books for eight years. Now I have it all hooked up and I have a feeling I have only begun to explore the Author Central area and what Amazon can do for me.” Read all the other reasons why James Altucher self-publishes:
http://www.problogger.net/archives/2011/11/18/why-bloggers-should-self-publish/
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Tagged: Amazon’s Author Central, have Tweeter feeds, I was blind but now I see, James Altucher, marketing tools, The Happiest Person Alive, Trade Like Warren Buffett, upload a video
