Juggling Promotion and Writing—When You Know You Need to Cut Back

Writers' roles in book promotion have changed a lot in the last twenty years. Instead of being expected merely to write and edit, they're looked at as partners in the publicity process.

If you're not promoting your book in some way (signings, interviews, blog tours, website giveaways), then you're really not doing your fair share. This doesn't come as a surprise to any writers who are plugged into the writing community. After all, with Yahoo Groups like Murder Must Advertise (which is a...