Research Study – How the “F-Shaped Pattern” Can Help People ‘See’ Your Message

yard gate by jmoconnor at sxc.hu

Where should you put the most important stuff?

In this post, you’ll learn how most people read websites – so your message has the greatest possible impact.

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What People Do When They Get YOUR Message

You worked hard writing a message for someone. The least they could do is pay attention to what you created FOR them, right?

Instead, what happens?

If people have to click, most don’t get to your content in the first place.


If they get there, they read the first line and...