Nike CEO Calls Tiger Woods Ad "Polarizing" But Authentic

Nike's unwavering support of Tiger Woods in the wake of his scandalous affairs was not entirely surprising, the company has a track record for sticking with athletes through troubled times. But even some of Woods' most ardent fans were taken aback by the first post-scandal TV commercial that aired during the Masters. Created by longtime Nike collaborators Wieden + Kennedy, the spot shows Woods with a solemn face as the voice of his deceased father Earl speaks in voice over. Here, Nike's CEO...

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Published on April 27, 2010 07:17
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