Nike's unwavering support of Tiger Woods in the wake of his scandalous affairs was not entirely surprising, the company has a track record for sticking with athletes through troubled times. But even some of Woods' most ardent fans were taken aback by the first post-scandal TV commercial that aired during the Masters. Created by longtime Nike collaborators Wieden + Kennedy, the spot shows Woods with a solemn face as the voice of his deceased father Earl speaks in voice over. Here, Nike's CEO...
Published on April 27, 2010 07:17