The Audacity Of Asking

When you ask somebody to do something, it's always wise to consider whether or not you have the Social Capital to make the request.

Before you ask someone you hardly know to tweet out something for you on Twitter, Blog about something, or join your group on Facebook, you would be well advised to start out by reading two great business books, The Whuffie Factor by Tara Hunt and Trust Agents by Chris Brogan and Julien Smith. These new Digital Marketing channels and Social Media platforms make ...