Four Current Trends That Will Change Marketing Forever

The one component that holds most businesses back from getting involved in new media (besides muttering under their breath the wrongly held belief that, "This is the way it has always been done") is the concern about going after what is "real" versus what may well be just a fad.

While many companies have capitalized on short-term trends (look no further than the fashion industry), the more traditional businesses would rather be the slow followers. It's almost laughable that there are still s...