The Top 5 Surprising Tips from A/B Tests

Since 2007, WiderFunnel has been testing websites for all manner of businesses. From the results of thousands of tests, we’ve discovered what really works to maximize conversion rates.

But, that doesn’t mean test results can’t surprise us. We often test innovative experiences that push the boundaries of what’s expected.a.tooltip {outline:none;text-decoration:none; color:#000} a.tooltip c {min-height:30px; border:solid 2px #ccc; padding:5px; background-color:#FFF;margin-top:0px; display:block;...