Conversion Optimization in a Multi-Device World

I’d like to share a summary of a talk I gave recently at SES and SMX. It also made it to the front page of Slideshare in the “Hot” topics section and I thought you’d like to see it too.

I co-presented at SMX with Jeff Allen of Hanapin Marketing who gave a detailed (if slightly depressing for some who aren’t prepared) presentation about how to deal with Google’s changes to mobile PPC with Enhanced Campaigns. Jeff’s a smart guy and has figured out how to manage the upcoming changes. In short:...