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Pop quiz: What's the one product on store shelves that decreases in price when it has a label marking it as organic? As most wine snobs know, the answer is organic wine. Next100 points us to a study (PDF) from researchers at the University of California claiming that wines with an eco-label sell for 20% less than similar vintage bottles. Oddly enough, organic wines without an eco-label cost 13% more than wines from the same year, grape variety, and appellation. So what do consumers have...
Published on April 15, 2010 07:07