Using “R” to Turn Sales & Marketing into a High-Impact Team

The "R" in CRMIn the traditional transactional sales-driven organization, Sales complains that Marketing cares more about pretty, creative bric-a-brac and “strategy” than today’s hard results. Marketing complains that Sales doesn’t do enough to close most of the leads Marketing passes on. But there is lots of research that shows that Sales and Marketing don't have to be like cats and dogs...Facebook
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