The cool kids are having a party and you’re not invited.
Thing is, none of the attendees were invited either. At least not at first.
No one there is saying, “Gee, I wish we had more people here. Let’s call up Bob, or Breanna, or Maria and see if they’re free tonight.”
So if you’re working away at your art or your business, dreaming of the day that someone will discover you and invite you into the party, you’re going to be waiting a long time.
There’s a reason why people speak of “breaking into the business.”
Oh, and if you’re thinking, “I’m not quite ready to make my move; I just need a bit more practice to perfect my art before I risk showing up uninvited”—then you’re making a mistake. The reason that many talented artists and worthy businesses are unknown is that nobody knows who they are.
Go. Sneak in through the kitchen. Pretend you belong there.
Introduce yourself.
Published on March 13, 2013 07:00