In the book Room Full of Referrals (click here for the paperback edition and click here for the Kindle edition) which I wrote with Tony Alessandra and Dawn Lyons, we talk about the Top Ten Referral Marketing Basics and number one is: Belong to Three Different Networks A Service Network like the Rotary Club, for example. Service clubs are devised for just that, to provide service to an organization. Your main reason for joining a service clubwould not be to gain business. Most people truly believe in what the organization is doing and have a passion for it. While your ...
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Published on March 04, 2013 06:00