Website Navigation: Make It Very Clear Where You Want People to Go

My business partner Yael K. Miller and I just attended the special exhibition "Renoir in the 20th Century" sponsored by Los Angeles County Museum of Art (LACMA), a place that Yael and I have both been to many, many times.

The special exhibit turned out to be in the new BCAM building – Broad Contemporary Art Museum. As we stood in our ticketed line, the museum staff person explained that we would take the escalator up to the third floor and then take the elevator down to the second floor.

We...