Facebook - An Ad Addendum

I was about to leave the cozy confines of my friends in Facebook when I thought about placing an ad. It's easy enough to do-- I clicked on my Facebook fan page and clicked "Get More Likes". When it came time to put in my credit card number, however, I got cold feet. I didn't know how much they would charge or for how long, and had no idea what the result would be.

I'm not made of money here, and Mark Zuckerberg probably won't miss my few coins.

But an interesting thing happened. A week later I got an email from Facebook:

Hi Jeremy,

It seems like you tried to create an ad but didn't finish setting it up. To get you started with your first ad, we're offering you a free $50 CAD advertising coupon.


Well, cool! I clicked on the link and created an ad for Edge of Infinity. The object is to get more "Likes". You get to select the demographic that you want to target, so I chose United States -> Literature/Reading. This apparently hits about 24 million people, although obviously not all at once. For that you'd need much more than $50.

The ads by default cost $10 per day, so I will report back in five days and see if there were any results.