Five days of Facebook Ads - the result

Well, the five days of free Facebook ads are now up, and I can report on the results:

Actions?
20
Campaign Reach?
32,362
Frequency?
2.1
Social Reach?
52
Clicks?
60
Click Through Rate?
0.088%
Total Spent?
$50.00

I set my ads specifically for people in the US interested in Reading and Literature. Out of the 30-odd million people in that category, my ad was shown to 32,362 people. Of the people who saw that ad, 60 clicked on it, and 20 people "Liked" the page.

For $50, that's $4 per Like. It is probably more effective to just go up to random people on the street and ask them to Like your page for $4 each.

The Likes did not translate into any sales. Which raises the question: why would someone "Like" something if they didn't want to buy it? Unless those 20 people were all former readers!

Overall, I don't think Facebook ads are cost-effective, at least not for me. They did get me over the 30 Likes threshold that allowed me to see "Insights" on my Facebook page, but that's about it.

So next week we're going to talk about Twitter.