New ICANN Domains: The Birth Of The Search-Optimized gTLD Registry

This post first appeared on MediaPost Search Insider on July 20, 2011. Back in 2008, I wrote a couple of columns for Search Insider about ICANN’s new vanity generic top-level domains (gTLDs), where a person or business could now register “.anything” for the purpose of creating an open registry, or reserving it for primary brand [...]