The Top Networking Blunders to Avoid

Networking is the best way to get yourself noticed, whether you’re on the job hunt or simply trying to extend contacts in your field. But it’s more than just nametags and happy hours – it’s about developing a professional persona and enhancing savvy communication. To hone these skills, here are some networking mistakes to avoid:

Don’t come unprepared. Before you walk in the door, know what you are after – whether it’s employment opportunities or new clients. And plan how you will introduce yourself, with one or two accomplishments you would like to share. 

Don’t focus on yourself. While a potential contact may want to hear about your latest job, she doesn’t want a play-by-play of your last five years. Instead, make sure to share your strengths, and make it clear how they could benefit her.

Don’t bend the truth. It’s always best not to lie. If you drop the name of a mutual contact you don’t know well, but claim is a close friend, it may get you a job interview. But sooner or later, the truth is going to come out, and your reputation will be in serious jeopardy. Better stick to the truth – your accomplishments will carry enough weight. 

Don’t expect a job offer. If you’re looking for employment, networking is a great first step. But don’t go in expecting to walk out with an offer in hand – it’s the first stage of developing a new relationship. If a woman shares that she is unsure of how to extend her social media reach, offer to sit down with her and develop a strategy. If she is impressed with your work, then mention you are searching for a new job. Chances are she will pick up the phone and try to help you. 

Don’t forget to follow up. The work you do at a networking event will be meaningless if you don’t follow through afterward. If you tell a new contact that you will send him your resume, then do it immediately. Be sure to send thank-you notes, preferably by hand, within three days. These gestures will be remembered down the road when you reach out for a favor or job opportunity. 

–Lindsay Putnam