SAM EXAMINES THE MY DISNEY EXPERIENCE PROGRAM

As the battles between Disney and the other theme park operators is notched up another level with the introduction of the My Disney Experience program (MyMagic+), it is instructive to see how two of the biggest players are going in opposite directions. While Universal is trying to replicate the way Walt’s generation of Imagineers thought by focusing on building ride capacity, immersive theming, combined with novel merchandise, the Walt Disney Company’s new approach seems to be about rationing experiences using cutting edge software and technology.To understand Disney’s new program a bit better, I decided to read through the Terms and Conditions. I figure Disney spends a lot of money on lawyers and there might be something to be learned.READ MORE AT MICECHAT