Today's Times ambiguation

It may be my advanced age and incipient MCI, but I cannot make any sense of this.  Google won a USA Today contest for most imaginative print ad, which everyine found amusing/appropriate/contradictory.  Larry Kramer, publisher of USA Today, found it "hysterical" that Google won:

As for the japes about Google as a destroyer of print media rather than a supporter, Mr. Kramer said, “Everything we say about Google, the nice thing is that they have to search something.” 

The Times obviously understood this remark, or they wouldn't have printed it, but I don't.  Can someone paraphrase?
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Published on January 16, 2013 04:12
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