If you’re having a hard time building your network because you’re concerned people can’t seem to understand or relate to your business, it’s helpful to remember that before you can begin to network effectively, you need to find a way to explain your business in a way that people will easily understand. We ALL need to heed this rule of thumb and be able to clearly and simply communicate what it is that we do by pinpointing key aspects of our business for our potential referral sources. My advice to anyone confused about how to clearly explain what it is ...
Published on January 13, 2013 22:00