Putting All of Your Business Eggs in One Basket

There’s a saying that one shouldn’t put all of their eggs into one basket because of risk. The danger, however, is the other extreme: scattering and spreading oneself too thin.

Of course, there can be a happy balance.

My recommendation?

1) Have as many “baskets” as you can manage well.

2) Focus on the baskets that your customers enjoy the most (and bring you the most return).

3) If something one area isn’t producing, solve the problem or focus your efforts on areas that do provide that return on i...