What the Walking Dead Can Teach You About Marketing

I recently contributed toTHE WALKING DEAD MARKETING GUIDE TO KILLING IT IN 2013article. If you’re interested in knowing how you can spread your brand like a deadly outbreak of zombies, check it out.

Here are my top 3 thoughts on what businesses can learn from the acclaimed show:

1) They let their fans do the talking. The Walking Dead treats social media

as it should: like a telephone, not a megaphone. They create fun,

interesting, humorous, and easy to share content that is engaging. As such,

thei...