Successful Software

In order for software to be successful, I think it needs to capitalize on two things.

First, software must exploit existing consumer behavior. Asking users to “re-learn” or spend time learning something new will kill adoption and usage.

Second, software must employ existing technologies with which the user is comfortable. So, mobile software should make heavy use of SMS rather than asking a user to download/install a specific application.

Originally posted 2011-06-01 20:51:52.