Give Them What They Want, Even If They Want a Rice Bowl With Piss Water In It

I was talking to a very successful entrepreneur friend of mine about the art of the startup launch. She has been an entrepreneur for a good portion of her life. From all the entrepreneurs I have known in the last twenty-five years, if anyone represents the mentality of being a Commandopreneur — she would be on top of the list.

We got on the topic of discussing manufacturing. She was having difficulty on choosing the right contract manufacturer. She was developing a line of products in the heal...