Give Them What They Want, Even if They Want a Rice Bowl With Piss Water in It

I was talking with a successful entrepreneur friend about the art of the startup launch. She has been an entrepreneur for a good portion of her life. Of all the entrepreneurs I have known over the last 25 years, if anyone represents the mentality of being a Commandopreneur — she would top the list.

We got onto the topic of manufacturing. She was having difficulty choosing a contract manufacturer. She was developing a line of products in the health sector, which I believe have the potential to...