Consumers Only Want Green Cars If They Are Superior in Every Possible Way

Think consumers are so hungry for all things green that they will buy a hybrid car just because it's a hybrid? Think again. A study from Accenture shows that 6 out of 10 people are more likely to buy a hybrid or electric car only if it is better than a gasoline-powered counterpart in every way--that means a hybrid needs to dominate in cost, entertainment features, safety, maintenance, communication, and navigation add-ons.

Accenture broke up its survey results, taken from 1,850 consumers...