A tragic tale of Free gone horribly wrong

Jon Lund, the head of the Danish Internet Advertising Bureau, and I had dinner in Norway last week and he told me the chilling story of the crazy free newspaper war in Denmark that almost killed everyone involved. I thought it was an important cautionary tale of Free gone wrong, and I encouraged him to write it up on his blog.

He did, and it’s well worth reading. I’ve excerpted (and lightly edited) the basic story below, but it’s worth reading it straight from the source to get Jon’s analysis,