A Closer Look at What Networking Really Means

Back in October, I posted a brief video in which Dawn Lyons, Mike Macedonio and I discuss the new definition of networking (Click on the graphic below to view the video.).  Today, I’d like to provide much more detail and further clarification regarding this new definition. Twenty years ago, I wrote a book called The World’s Best Known Marketing Secret. In it, I discussed several terms new to the business community, specifically about how they could help grow a business.  One term that seemed to have multiple meanings concerning business growth was “networking.” For some, networking was about compiling a huge ...