Know Why You Buy

Why do you go to a bar?

This isn’t a rhetorical question. The answer most people would give — to drink — is only correct some of the time.

Drinking at a bar is an excuse to have a shared experience. It’s an activity that a person can do in public among other people. People go to bars to be in public. To be social. To be with people.

There are exceptions, certainly, but think about it this way: if you want to drink, there are far superior ways to do so. It’s cheaper to drink at home. Home is also...