Promote yourself before you've Smote yourself.

When promoting your book, it seems
intuitive for most people to focus on the content of a book. Advertisements
like:











But what if at first glance, the content of
your book doesn’t appeal to someone, or they are unimpressed by a seemingly “gimmicky”
advertisement (like in the ad for that Patricia Cromwell book above)? If all of your promotion has been poured into