My Data: What’s It Worth To You?

Although there has been a back-lash about “personalization” software on websites and desktops, there is an obvious benefit to these technologies: you get advertisements that are more suited to your needs, tastes, and predilections. When I am looking at a website, I’d much rather see an add for Home Depot knowing that I’m in the market for a kitchen sink than I would for 1-800-flowers. The same goes for mobile. According to some recent research by JiWire, 53% of mobile consumers are willing to...