Do It Yourself vs. Amazon: Weighing the Pros and Cons of Cloud-based Businesses

Although we talk a lot about how the cloud in terms of companies off-loading costly infrastructure, what we don’t often talk about is how the cloud has enabled a new crop of technology startups. Whether it’s managing lots of cloud instances (Rightscale) or reporting on cloud traffic or helping companies deploy applications into the cloud (EngineYard), there’s a myriad of businesses sprouting up to take advantage of this rush to the cloud.

Now whether or not you believe that the cloud is new or...