Brand It. Brand It Good. Devo Crowdsources Its New Look [UPDATE]

The New Wave kings re-think those wild red hats in honor of their new album, the first in 20 years.

Are they not icons? They are Devo! So what's with the re-branding? If you caught Devo's performance at the Olympics on Monday, you might have noticed their new--gasp--white suits and blue hats, which the band passed out to the crowd. The band's first album in 20 years, Fresh, comes out in May, and they were hungry for a change. According to a bizarre, marketing-speak parody video on their...