Random House Gets Serious About Digital Content With Massive Reorganization

Random House today announced a huge reorganization aimed at moving the company from its analog roots to its possible digital future. Details as to how this will affect the many headed company's output for consumers aren't exactly clear, but there are some hints at intriguing new developments for digital publishing, including serialization, advertising, and subscriptions.

Following a huge surge in digital sales in the last half of 2009 (estimated at 400%) and the announcement of two huge new...