Marketing Utopia: Opt-in Localization

As internet-enabled/bluetooth-enabled “always connected” mobile phones have become more pervasive, marketers have looked for ways to tap into them. In some cases, they have created elaborate services and applications (i.e., Loopt). But it’s often time the simplest of solutions that make the most sense. That’s exactly the case with LocalResponse.

This company utilizes two very popular social networks, Twitter and Facebook, in order to deliver targeted, localized advertisements. In short, users...