How to Get More Followers on Facebook

During aconsulting sessionearlier this week, I was asked “How do you get more fans on Facebook?”

I began by talking about the usual techniques:advertising the Facebook page, better cross-promoting with other sites, increasing engagement, etc. However, the more that I thought about the question, the more I realized it was the wrong question. Many artists are constantly looking for ways to increase the number of followers on their Facebook or Twitter. They evenbuy fake followers to do so. But th...