Why “Post Your Twitter or Facebook Page” Discussions Don’t Work in Linkedin Groups

Do you used Linkedin? If so, Linkedin Groups is a great feature to network and get to know professionals in industries beyond your current circle. It’s also a great way to promote your own professional skills, whether those are in music, marketing, movie making, or anything else.

As a member of nearly two dozen Linkedin Groups, I almost always see the same top post in every group: a callout for members to post their social media sites in a discussion group and to encourage those individuals to...