Vertical Markets May Be the Way to Go

With so many people online now, it’s no longer solid business sense to target the “web user” as a vertical. Because web usage is becoming a transparent aspect of our lives (we simply “google” things without even thinking about it, especially from our phones and other mobile devices), web-centric businesses can now focus on what brick-and-mortar businesses have been focusing on the whole time: vertical market segmentation.

Cruvee, a vertically-oriented social marketing company, has done just th...