Building Your Author Platform – Part 3: A Guide to Blogging

Right, so if you followed the steps in week one, you’ll have the nice skeleton of an author website in place. Week two gave you the opportunity to start adding a little flesh to that skeleton, by choosing a subtle but effective layout and setting up the necessary pages.

I said last week that I’d talk about social media expansion, and growing the reach of your author platform in week three. However, there is a key factor that I seem to have overlooked, and one which deserves a week to itself: b...