Have a book that needs promoting? Read this:

So you’ve just written a book but you don’t want to spend a small fortune (and possible a limb or two) on advertising?

“There’s only one reason to pay for advertising: to promote. There are only two reasons to promote: One – gain awareness. Two – make money.

If you spend $1000 on advertising and in return you receive $50 in sales, you’ll need $950 in brandawareness just to break even. However – if you spend $50 on advertising and receive $50 in sales, everything you gained in awareness is profi...